Silence is not golden
If a caller is waiting for your business to answer, their patience will be very limited. There is no doubt that they will hang-up if they are greeted by silence or insufferable tinny ‘music’.
The statistics are compelling…
- 90% of callers will hang up if greeted with silence when placed on hold
- 70% of incoming business calls are placed on hold or transferred
- 34% of callers who hang up will not call you back if you don’t engage
- 88% prefer professional messages to other options
The most effective way to keep callers engaged is to have good quality music and informative messages recorded by a professional voice artist.
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